We Were There - XV: Jordi Rubio

For the third of the eye witness video wraps of our "We Were There" series, we meet a figure central to the history of Montana Colors: Jordi Rubio Rocabert. 

A former worker at an industrial paint company, he became the main instigator for the creation of a spray brand especially designed for writers after learning about the world of graffiti through Kapi and Moockie. Co-founding the company with Miquel Galea, he remains an active and involved leader of the brand after 27 years: working, researching, supervising and promoting the Montana Colors brand. 

His testimony is essential to understand the history of Montana Colors, and in our third video interview we sit down to talk to him about the beginnings of the company. This honest interview reveals the human side of a true lover of graffiti.