Customize Your Own Sneakers with MTN and Pull & Bear

The youth fashion brand Pull&Bear® has taken a step into customizable clothing by launching plain white sneakers with MTN spray paints, brushes and stencils. 

The company has a commercial network of almost 900 stores and sells online in most markets around the world through www.pullandbear.com.

Last spring, the brand contacted Montana Colors to collaborate on a unique drop: customizable sneakers sold with a pack of artistic materials to paint them with. 

The project is a new concept as far as fashion is concerned, and aims to motivate shoppers to get creative, with a strong nod to urban art. The full pack on sale includes the sneakers, five cans of MTN Water Based 100 in primary colors, a brush and a stencil sheet with different designs, meaning you have all elements to express your artistic side on the sneakers. The only limit is your imagination. 

The collaboration was launched last March at the Madrid Scrapworld 2022 fair, featuring participation by the artist Yubia, who gave a workshop on shoe customization. For the event, there was an exhibition of three pairs of sneakers customized by Yubia, Dirty1984 and Josephine Rais. They were given away in a draw to lucky visitors to the Pull&Bear® stand. 

This Pull&Bear® x Montana custom sneaker pack is available from their website.