MTN Announces OPEN CALL! by MTN

MTN, the world leader in spray paints for artists, announces OPEN CALL! by MTN, its first International Cultural Sponsorships Program for 2025.

MTN, the world’s top brand in materials for graffiti and urban art, is taking its commitment to creativity and artistic expression to the next level with OPEN CALL! by MTN, a call for applications for cultural sponsorships in 2025. This initiative is about supporting innovative and transformative projects that amplify the awareness and practice of graffiti, urban art and street art, pushing the scene forward globally.

Since day one, Montana Colors has been inextricably linked to the evolution of graffiti and urban art as legitimate forms of cultural expressions. From the start, it has supported countless projects, organizations, and cultural initiatives tied to these art forms.

At a time when creativity is a driving force for change in communities, MTN is looking to consolidate its role not only as a provider of tools for artists, but also as a promoter of initiatives that connect different disciplines, audiences, and contexts surrounding these artistic movements. For the first time, the brand is launching an international call for applications, aimed at supporting organizations anywhere in the world working on projects with graffiti and urban art at their core.

The call is open to organizations, collectives, and non-profits worldwide involved in editorial projects, audiovisual productions, festivals, exhibitions, or other initiatives that promote and spread the culture of graffiti and urban art.

Commitment to the Global Culture of Graffiti and Urban Art

Montana Colors doesn’t just make the go-to spray paints and tools for urban artists worldwide—it also embraces the responsibility to preserve, promote, and spotlight the culture of graffiti and street art as disciplines that go beyond the purely visual dimension. This commitment runs deep in the brand’s mission: to help build an artistic ecosystem where creators can express themselves freely and professionally, without ever losing touch with their underground roots.

With OPEN CALL! by MTN, the brand aims to back projects that celebrate the diversity and depth of graffiti and urban art. From exhibitions bridging tradition and the contemporary, to festivals that give a platform to marginalized voices, this call is about sparking initiatives that take on today’s cultural challenges through art that is born in the streets.

“Graffiti and urban art aren’t just forms of expression—they’re ways to tell stories, to challenge the status quo, and imagine new possibilities. We want this call to be a bridge that helps more innovative and socially impactful projects come to life”, said an MTN spokesperson.

Details of the call for applications

The call for applications will be open from December 4, 2024 and will close on February 4, 2025. Selected projects will receive financial support, materials or a combination of the two, depending on the specific needs of each initiative.

Selection criteria:

• Cultural and artistic relevance: Projects must contribute to the recognition and promotion of graffiti and urban art, in any form or format (festivals, documentaries, editorial projects, exhibitions, etc.).


• Economic feasibility: Proposals must include clear and realistic budgets, with special consideration given to those with potential to be self-managed or co-funded.


• Communication and visibility plan: It is essential for proposals to include solid strategies for promoting the project.


• International impact: Priority will be given to initiatives with a global reach, in line with Montana Colors international vision.

Application process:

The full terms are available at www.montanacolors.com/en/open-call-culture along with the official application form for submitting the proposal. This must include:

• Detailed explanation of the project


• Communication plan


• Timetable for the phases of the project


• Budget, including details of all sources of funding

After filling out the application form, it must be submitted via the web form at www.montanacolors.com/en/open-call-culture

Key dates:

• Application start date: December 4, 2024


• Application deadline: February 4, 2025


• Announcement of winners: April 4, 2025

About Montana Colors

Founded in 1994 in Barcelona, Montana Colors revolutionized the graffiti scene by introducing high-quality products designed specifically for urban artists. Since then, the company has been part of the evolution of this cultural movement, establishing itself as a global leader in the industry.

With a presence in over 80 countries, Montana Colors is recognized for its commitment to innovation, sustainability, and the artistic community. The company responsibly manufactures its products in Barcelona, using environmentally friendly materials and processes while ensuring the handcrafted quality of its sprays and tools.

Beyond its products, Montana Colors stands out as a cultural beacon, collaborating with artists, collectives, and festivals worldwide to promote urban creativity. OPEN CALL! by MTN is an extension of this commitment, reinforcing the brand’s vision of a world where graffiti and urban art are recognized and celebrated as essential expressions of contemporary identity.

For more information, visit: www.montanacolors.com/en/open-call-culture