Our Latin America Export Manager Visits Argentina

Following the same rhythm as in Brazil, Albert Pons Tamayo has embarked on a new route of presentations to boost interest in our brand. Despite the fact that the health alert resulted in the cancellation of most of the stop planned, his work with Santiago Riveiro (head of Montana Shop Montevideo) was productive.

According to Santiago Riveiro, the unique socio-economic situation in Argentina requires a particular approach to the presence of Montana Colors. And this has been the reason for this outreach project, in which our associate distributor Sinteplast plays a fundamental role.

Based on the growth of our products in the DIY sector and in craftworking, part of Montana Colors’ projection for the Argentinian market is based on opening our visibility in sectors whose scopes reached further than only graffiti and urban art.

This is the framework in which a series of presentations took place at the Universo Pinturerías shop in Rosario and at the Made Art Gallery in Sant Fé. The two events welcomed the presence of influencers Tina Aranguren and Maru Batlle, in both cities respectively.

"These types of events also help stores to reinforce their discourse that they are not only limiting themselves to selling paint, but that their function is to communicate with and give advice to their customers and those using their products." Albert Pons Tamayo

A total of 120 people, from other creative fields beyond graffiti and urban art, attended the scheduled activities where they discovered the possibilities that our products offer, especially in the field of craftworking. The experience, although cut short due to the international alarm of the coronavirus, permitted us to carry out part of the planned program that served to discover important aspects about our market in Argentina, and how to improve both our presence and scope.

"We believe that the end result of the trip was extremely positive. We were able to educate, and at the same time, put into practice the use of our products, generating good synergy with the public that attended" Santiago Riveiro affirmed.